← Copywriting for the Web

Lesson 2 of 3 · 7 min

Calls to action

A call to action tells the reader exactly what to do next: one verb, one outcome.

"Start your free trial" beats "Submit" — specificity converts.

Practice

Rewrite three vague buttons ("Click here", "Submit", "Go") into specific CTAs.

Quiz

+50 pts
1. A CTA needs…
2. Which converts better?

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