← Digital Marketing Essentials

Lesson 1 of 3 · 7 min

The marketing funnel

Customers move through stages: awareness, interest, decision and action.

Each stage needs different content — a first-time visitor is not ready for a hard sell.

Practice

Pick a product you like and write one message for each funnel stage.

Quiz

+50 pts
1. The first funnel stage is…
2. Funnel stages need…

Optional resources

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