Lesson 3 of 3 · 8 min

Shipping & fulfillment

Shipping cost and speed are part of the product — surprise fees kill conversions.

Start simple: self-fulfill small volumes, then explore third-party logistics as you grow.

Practice

Compare two shipping strategies for a small candle business.

Optional resources

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Study how successful small sellers present products and shipping.

Browsing is free; selling carries listing and transaction fees.