← Entrepreneurship 101

Lesson 3 of 3 · 10 min

Finding first customers

First customers come from direct outreach, communities and people you already know — not ads.

Do things that don't scale: hand-deliver, onboard personally, over-serve your first ten.

Practice

Write a short message you could send to one potential first customer.

Quiz

+50 pts
1. First customers usually come from…
2. "Do things that don't scale" means…

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