Lesson 1 of 3 · 8 min

Positioning yourself

"I design logos for bakeries" beats "I do graphic design" — specialists get remembered and referred.

Your portfolio needs three strong, relevant pieces more than thirty mediocre ones.

Practice

Write your one-sentence positioning: skill + specific client type.

Optional resources

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Research how specialists position and price their services.

Browsing is free; ordering services costs money. Age and account terms apply.

Study job posts to understand what clients ask for.

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