← Social Media Strategy

Lesson 2 of 3 · 9 min

Content pillars

Three to five recurring themes keep your content focused and recognizable.

Mix educate, entertain and inspire — pure promotion exhausts audiences.

Practice

Define three content pillars for a fictional bakery account.

Quiz

+50 pts
1. Content pillars are…
2. Pure promotion…

Optional resources

Your lesson toolkit

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Canva

Design carousel and post templates for your content pillars.

Free plan available; Pro assets and features cost extra.

Explore tool

Buffer

Schedule posts and review basic analytics.

Free plan with limits; paid plans optional.

Explore tool